OJ World's Biggest Media Whore?

What Happens in Vegas is often criminal activity, and OJ Simpson is reportedly being questioned for participating in a "sting," [with weapons] on Ron Goldman's memorabilia hawker, or whatever. Either OJ Simpson is:

---Exercising a clever media dust-up to increase sales of his ghost-written book [the proceeds of which will go to the Goldman family] or

---A Complete Media Whore who will do anything to draw attention to himself, even if, as in this case, it is self-destructive, [another] or

---A Menace to Society.

The thought that this Miami-Dade resident is stark raving mad beneath that media-honed exterior also occurred to me.

Any other theories out there?