Monday, March 13, 2006

Murdoch Oracular; NYT Drab and Dreary.

Kathryn Seelye has another [unlinked] article in the NYT on the Columbia Graduate School of Journalism's study [by the risible name "Project for Excellence in Journalism"]which bemoans the declining state of the media. Anybody familiar with the CSJ knows its bias is slightly to the port side of Fidel Castro, but still starboard of Kim Jung-Il.

The reports one cogent moment concerns blogs:
The blogosphere, meanwhile, shrugged off most of the breaking news, focusing largely on broader, longer-term issues.

"Contrary to the charge that the blogosphere is purely parasitic," the study said, bloggers raised new issues. But they did almost no original reporting: only 1 percent of the posts that day involved a blogger interviewing someone else and only 5 percent involved some other original work, such as examining documents.

The biggest non-surprise is the compulsive need to disparage Cable News, which of course is dominated by Rupert Murdoch:
Cable news was the "shallowest" and most "ephemeral" of the media, the study said.

Hmmm.... A few years ago before the Turner Empire went south faster than its former owner's mind, CNN would have elicited a bleep of approval, IMHO. But remember, this is the voice of a discredited School of Journalism about what's ripped off its discredited clients' clothes.

Rupert Murdoch has another perspective:
"Societies or companies that expect a glorious past to shield them from the forces of change driven by advancing technology will fail and fall," he said in a speech to the Worshipful Company of Stationers and Newspaper Makers.

"That applies as much to my own, the media industry, as to every other business on the planet. Power is moving away from the old elite in our industry -- the editors, the chief executives and, let's face it, the proprietors.

"A new generation of media consumers has risen demanding content delivered when they want it, how they want it, and very much as they want it."

Finally, I can only repeat the UCLA study on media bias which puts Mr. Murdoch's point of view in an even broader perspective. If the MSM majors are left-biased and the MSM majors are losing viewers and readers, COULD THERE POSSIBLY BE A CONNECTION?
Way too trivial a subject for a profound and esteemed institution like the Columbia Graduate School of Journalism to look into. They might possibly not like the results.

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