It was Mr. Hefner who put the real money in porn, a business hard to go poor in under any circumstances (except for the unfortunates given starring roles) and today a $57 billion-a-year global industry. He brought it into the central stream of culture, so that now even upscale bookstores stock Penthouse or similar offerings without a second thought. He gave porn that "classy" feel and its phony creed of "artistic" expression and protected "speech" by which far livelier fare than Playboy would soon ease into popular culture.
Playboy Enterprises itself, years ago, dropped the pretense of refinement and delicacy, following the money into hard-core cable. Soft-core, hard-core, these were all along just degrees of exploitation and self-debasement and for the procurers a purely legal and commercial calculation.
He is not the worst of America's celebrity pornographers, though being the first is no great distinction either, and but for Hef a few standards of public decency might actually have held awhile. Without his pioneering vision, we might, in our own time, rise every morning to face a world without "Girls Gone Wild" or Sex.com, without cable or Internet porn for all hours and all ages. Whatever the problems of those repressed, Puritanical types that Mr. Hefner is still using as strawmen, they did somehow manage to fill their days without such things, and we could use a little more of their self-restraint and modesty.
Pornography, Hef still assures us, is an antidote to social and personal troubles rather than an obvious source of them, and his own softer brand of the stuff is in any case so innocuous as to have no harmful social consequences whatever. It is not license, he tells us in a typical bit of pretentious blather, but repression that "twists the nature of sexuality. What causes all the sickness, the perversion, the rape, is a repressive society--a society that can't be open in a loving and positive way." Likewise, Playboy and all it brought were "not just for the guys. The major beneficiaries were women."
Enough to say that police investigators, in the sex-crimes units that have expanded roughly in proportion to mass-market "adult material," rarely conclude that the rapist or child predator lacked for pornographic inspiration before committing the crime. As to those "major beneficiaries" of porn, you won't find too many women these days who think that the world is better because of Playboy or the smug, selfish ethic it has always purveyed. For good reason has the Playboy Foundation long been a benefactor to NARAL Pro-Choice America and Planned Parenthood: The Playboy Philosophy has always been for the ladies, too, all right--just so long as they remember what they're good for, don't get too sentimental and feel grateful when the playboy in their own life offers to pay for the abortion.
One hesitates to speak harshly of an old man, who somewhere along the way must have done a few worthwhile things. But as to the public legacy of Hugh Hefner, he should have no illusions. All of us have our share of faults and sins to account for. But the lowest of vices and "strangest secret of hell," as G.K. Chesterton called it, is the desire to pervert others, to coax and corrupt them and drag them down with you. And any man who at the age of 80 has that to answer for is by no stretch the "luckiest cat" on the planet
BTW, Hefner's daughter inaptly named Christine has struggled to make money for Playboy, which she describes as a "billion-dollar brand," but which wallows close to red ink with very small profit margins in the low millions rather than at the billion-level.
One reason for this could be supporting her father's sybaritic self-indulgent hedonism. No matter. Predictably, Playboy will fade away in a decade or so as the mainline industry either flourishes or goes the way of all flesh. In Hefner's case, his flesh will be buried next to Marilyn Monroe.
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